Scaling Operational Efficiency for Ahavaplan
Ahavaplan is a wedding planning platform that helps couples organize their big day and connect effortlessly with vendors. I served as the lead UX designer on the project, responsible for designing new features for the mobile app, creating the web app experience, and building the admin dashboard from scratch.
Challenge
Ahavaplan aimed to revolutionize wedding planning by connecting couples with vendors effortlessly. However, the existing app was limited to mobile use and lacked a desktop interface, which restricted accessibility for some users. Additionally, the vendor management system on the admin dashboard was inefficient, making it difficult for admins to support users effectively.
Results
The redesign introduced a desktop version of the application, making it easier for couples and vendors to plan and manage weddings on larger screens. The admin dashboard was revamped to improve vendor management and streamline operations. Usability improvements across the app significantly enhanced user satisfaction and engagement.
12%
Conversation Rate
35%
Operational efficiency
20%
User satisfaction
My Role & Responsibilities
I led the end-to-end design for Ahavaplan, defining product design goals and crafting seamless experiences across mobile, web, and admin platforms.
My responsibilities included expanding mobile app features, designing the web app, building the admin dashboard from scratch, and ensuring design consistency through a unified visual system to simplify wedding planning for couples and streamline vendor and admin workflows.
Process
Research & Discovery:
Conducted stakeholder interviews to understand business priorities and user needs.Analysed competitor wedding planning platforms to identify feature gaps and differentiation opportunities..
Feature Expansion (Mobile App):
Designed and integrated new features to help couples manage wedding tasks, budgets, guest lists, and vendor communications more effectively.
Web App Design
Created a responsive and user-friendly web version of the platform, ensuring a consistent and intuitive experience across devices.
Admin Dashboard:
Designed the admin interface to allow the platform team to manage users, vendors, and weddings efficiently.
Design Consistency:
Maintained a cohesive visual language and interaction pattern throughout the entire ecosystem—mobile, web, and dashboard.
“ Managing vendors has become so much easier. The new admin dashboard is intuitive and saves us hours of work each week.”
CEO, | Ahavaplan
Conclusion
The newly designed features and platforms improved the planning experience for users, making it easier for couples to stay organized and for vendors to manage their services. The admin dashboard streamlined internal workflows, contributing to overall platform growth and user satisfaction.