Scaling Operational Efficiency for Ahavaplan
Ahavaplan required a desktop version of their existing mobile app and an admin dashboard to streamline operations and enhance user accessibility.
United State
Product Designer
SaaS
Ahavaplan
Challenge
Ahavaplan aimed to revolutionize wedding planning by connecting couples with vendors effortlessly. However, the existing app was limited to mobile use and lacked a desktop interface, which restricted accessibility for some users. Additionally, the vendor management system on the admin dashboard was inefficient, making it difficult for admins to support users effectively.
Results
The redesign introduced a desktop version of the application, making it easier for couples and vendors to plan and manage weddings on larger screens. The admin dashboard was revamped to improve vendor management and streamline operations. Usability improvements across the app significantly enhanced user satisfaction and engagement.
12%
Conversation Rate
35%
Operational efficiency
20%
User satisfaction
Process
Research & Discovery:
Conducted interviews with couples and vendors to understand their challenges. Feedback revealed the need for better usability and broader accessibility via a desktop interface.
Design Strategy:
Mapped user journeys for couples and vendors to ensure smooth workflows. Developed a streamlined structure for the admin dashboard to handle vendor interactions efficiently.
Wireframes & Prototypes:
Designed detailed wireframes for the desktop and mobile versions, focusing on clarity and ease of navigation. Prototypes were tested with users to refine the experience.
High-Fidelity Design:
Delivered visually stunning, intuitive designs for the desktop interface and enhanced mobile app. The admin dashboard was revamped with a modern look and practical features.
Collaboration & Testing:
Partnered with developers to ensure a smooth handoff, providing clear documentation and assets. Conducted usability testing to validate the final designs.
“ Managing vendors has become so much easier. The new admin dashboard is intuitive and saves us hours of work each week.”
CEO, | Ahavaplan
Conclusion
The Ahavaplan redesign made wedding planning a seamless and enjoyable experience for couples while simplifying vendor management. By addressing critical pain points and introducing new features, the app successfully met user needs and boosted engagement.