Redesign of LARQ Website
The LARQ water bottle is a groundbreaking product with self-cleaning capabilities using UV-C light. The redesign aimed to improve the website's user experience by showcasing the product's innovation, highlighting its aesthetics, and encouraging user engagement.
San Francisco
UX Designer
E-commerce
LARQ
Challenge
The LARQ website showcased an innovative product a self-cleaning water bottle powered by UV-C light. While the existing design was functional, it lacked the emotional appeal and intuitive flow needed to fully engage users and communicate the product's uniqueness. This created an opportunity to redesign the website as a personal project to highlight the brand's values, product features,
Results
The redesigned LARQ website showcased the product's unique selling points through a more visually appealing and user-friendly interface. The new design emphasized storytelling, guiding users through the product's benefits and use cases while creating an immersive brand experience.
4 Wks
Time frame
54%
Use of image
60%
Interactive Animations
Process
Research & Discovery:
I studied LARQ's target audience and competitors to identify gaps in the website's current design. This included analyzing user reviews and feedback to understand pain points and expectations.
Problem Definition:
The main challenges identified included a lack of storytelling in showcasing the product's features, overly dense information, and a navigation system that didn’t cater to all user needs.
Wireframing & Ideation:
I brainstormed solutions to simplify navigation and structure the content for better readability. Wireframes were created to visualize key pages, focusing on clarity and flow.
High-Fidelity Designs:
The final designs incorporated a clean, modern aesthetic with high-quality imagery and engaging typography. Key features included:
A revamped homepage with interactive sections to highlight the product’s technology.
A clear breakdown of product benefits, use cases, and testimonials.
An optimized checkout flow for seamless purchases.
Prototyping:
A clickable prototype was developed to simulate the new user journey, allowing me to test the design’s usability and refine interactions for an improved experience..
Conclusion
The LARQ redesign project was an excellent opportunity to explore creative ways to enhance user engagement and elevate brand storytelling. By reimagining the user experience, I aimed to create a website that not only drives conversions but also reflects the product’s premium quality and innovation.