Designed a website and dashboard for Celebrations
WishWeaver is a digital platform that allows users to send heartfelt wishes to loved ones, friends, and colleagues for birthdays, weddings, promotions, and more. Think of it as a modern, digital twist on traditional greeting cards perfect for both personal and corporate settings.
Challenge
WishWeaver aimed to create a digital celebration platform that felt as warm and personal as traditional greeting cards. However, users struggled to find existing e-card platforms that felt genuine, as many lacked emotional connection and intuitive design. The challenge was to design a platform that combined beautiful, customisable digital cards with a simple, seamless user journey.
Results
The platform delivered a unique and meaningful experience that users loved. The digital cards added a personal touch, while the clean design and smooth interactions made it easy to celebrate others anytime, anywhere. The mobile responsiveness further boosted accessibility and engagement.
78%
Usability
62%
Increase in user retention
70+
Users across countries
My Role & Responsibilities
As the Lead UX/UI Designer, I designed the website, digital card experience, user dashboard, and ensured full mobile responsiveness to deliver a warm, intuitive, and joyful user experience.
Process
Product Design Strategy:
Defined design goals and success metrics in collaboration with stakeholders to align with business objectives and user needs.
UX Research:
Conducted user interviews and survey to understand how people celebrate personal and professional milestones digitally.
Gained insights into user frustrations with traditional e-cards, prioritising emotional resonance and simplicity.
User Flow & Information Architecture:
Mapped optimal user journeys for card creation, sending, and dashboard management to ensure intuitive navigation
Design System Creation:
A comprehensive design system was built to ensure consistency across all platforms, making future updates more efficient.
Website & Landing Design:
Crafted a welcoming landing page that communicated WishWeaver’s purpose clearly, using joyful visuals and persuasive copy.
Digital Card Experience Design:
Designed interactive, customisable card flows with beautiful templates, animations, and personalisation options.
Focused on creating cards that felt meaningful and emotionally impactful.
Dashboard Design:
Developed a clean, intuitive dashboard allowing users to:
Manage sent and received wishes
View upcoming occasions
Access and edit saved templates
Responsive Design Implementation:
Ensured the platform was fully responsive across desktop, tablet, and mobile, optimising usability on all devices.
User Testing & Iteration:
Conducted usability testing sessions to gather feedback on card creation flows, dashboard usability, and mobile responsiveness, iterating designs based on insights to enhance overall usability.
“ Goodness transformed our vision into a seamless, beautiful platform. Her designs are intuitive and our users love how easy WishWeaver is to use.”
Chimdi
Founder | Wishweaver
Conclusion
Designing WishWeaver reinforced the importance of combining emotional design principles with seamless usability to create digital experiences that genuinely delight users. By focusing on user insights, intuitive flows, and responsive design, I helped transform everyday celebrations into meaningful moments shared effortlessly across the world